Friday, November 20, 2009

Clarification...

I was just reading over my last blog post about the logo, and I am afraid that my frustration with myself/my pride/logo design in general may have come off as frustration with the Freshair Salon. Quite the opposite! I think their logo looks great, and seeing it all over their booth (especially on the big signs, it looks awesome big) only made me realize how great a chandelier logo really looks! I was not at all trying to imply that I was annoyed or frustrated with them, or anything negative like that. Only that it is extremely difficult to try to come up with anything original these days because all of the really great ideas seem to already be taken! : )

I actually went to their salon for a while when they very first started out, back when they were in their old location. It was lovely, even then, and I continued to go there until my stylist moved. Somehow I ended up at Pink Papaya after that, where I have remained due to the amazing skills of Brandon and the delicious smoothies that greet me on each visit. Also, while I'm at it, a shout out to Metropolis/Lew's Barbershop, where Julee and Roger take great care of Jason's Patrick Dempsey-esque locks each month. You guys all rock!





So, anyway, let me reiterate that I do not have any negative feelings toward Freshair Salon. I think they're fabulous, and that whoever designed there logo is clearly a genius because it looks great! Sorry for my pouty-sounding post earlier. Logo designing is for the birds! (Or at least perhaps for trained graphic design professionals... Something to ponder!)

Wednesday, November 18, 2009

Tuesday, November 17, 2009

Bridge to Terabithia

Here I am, only 18 months old, and already multitasking. Reading a book, painting my nails, and feeding the baby. Apparently I did not yet know about the benefits of breastfeeding. ; )




Okay, so maybe this picture isn't exactly good evidence, but the fact remains that I love to read. I really, really do. For pretty much as long as I can remember, I have spent every spare second with my nose tucked in a book. Or a magazine, newspaper, cereal box, iPhone, hotel welcome booklet, airplane safety manual, etc., etc. You get the idea. If it is a word on a page about pretty much anything, odds are good I want to read it! Well, this insatiable appetite for books means that I go through them rather quickly. It also means that by this point, 27 years into my reading obsession, for the most part, I have read everything in my realm of knowledge that I am truly excited about, so I am always on the hunt for great new books. Well, not necessarily new, just new to me.

Well, after a couple of failed experiments at Barnes and Noble (The Sisters Antipodes and Flash Forward, to be exact), I had decided that rather than wasting my money blindly plucking choices from the shelves of the bookstore or forgetting to take my library books back (seriously, I pay so much in overdue book fines I ought to have my own wing!), I would first exhaust all the reading material at my disposal here in the house, and then work on researching out a Christmas list of old and new books that came highly recommended from... Well, pretty much anyone.

So yesterday I read two books about old Hollywood glamour photography from cover-to-cover. One was mostly just pictures, the other was more of a "how-to" book about recreating the lighting in the pictures. They also had some mildly interesting stories about the actors in them, but overall, they weren't terribly thrilling, or even all that informative, to tell you the truth. So last night, after Jason and the kids were fast asleep, and I had finished my nightly Christmas gift wrapping of any new purchases (trying to stay ahead of the game!), I went on the prowl for something to read. I scanned the bookshelves in my room, the sunroom, the garage and the piano room to no avail. I had already read every single book on there, many of them more than once. Out of desperation, I headed into Autumn's room.

I was scanning through the books on her shelf when I happened upon an unexpected jewel. To add a little variety to Autumn's usual reading diet of Harry Potter, Goosebumps and Spiderwick Chronicles, I had bought her several books that I thought would be good for her to read. Among them were some American Girl books, a handful of Ramona books, some Little House on the Prairie books, Anne of Green Gables, Number the Stars and the one that my eyes settled on with the most excitement: Bridge to Terabithia.





It piqued my interest the most, because unlike the others (which I've read too many times to even bother counting), this was one book that I'd always heard was wonderful, but I'd never actually gotten around to reading. I plucked it from the shelf and made my way to the living room to read for a bit to wind my brain down before bed. Curled up on the couch under a soft brown blanket with 2 cats on my feet reading a book by the light of the Christmas tree, I was pretty much in heaven! I read for a bit longer than I meant to, even, because the book turned out to be so engaging that it was hard for me to put down, even though I was exhausted.

It wasn't the kind of fast-moving, plot-driven book that you would call "a page-turner" in the usual sense, but it was just so warm and comfortable and deliciously well-written that I wanted to wrap myself up in it and go to sleep there instead. Eventually, I relented and put it down to catch some Z's before life started all over again at 90 miles an hour at approximately 6:30 a.m. Well, once the kids were ready for school this morning and Jason had left to go drop them off and take some pictures of the fog on Mt. Sequoyah, I picked the book back up again. It's not too long, and it's fairly easy reading, so it didn't take long for me to make it to the end. By this point, Norah had woken up and was eating breakfast in the high chair.

I had gathered from the heavy foreshadowing that something bad was going to happen, and I vaguely recalled that I had heard the book was sad, but that still did not prepare me for the ending. It just hurt my heart. Tears welled up in my eyes and fell into fat wet splotches on the kitchen floor as I tried to cut up the cantaloupe on Norah's high chair tray. She just looked at me, puzzled, and shouted for another bite.

It truly broke my heart. This is especially the case in light of the fact that my cousin Krystin just lost a very close friend of hers down in Mena. It is her senior year of high school, and I know that the ache will overshadow so much of the joy that she should be feeling right now. Please keep Krystin, and especially the family of that boy in your prayers this week, because I know they are hurting so much.

It just reminds me of a line from the book, one which, ironically, is found a good ways before the tragic ending (part of the foreshadowing I mentioned). "...Life was delicate as a dandelion. One little puff from any direction, and it was blown to bits."

So take a second to be thankful for the beauty that is in your life today! Also, go read Bridge to Terabithia. It is a lovely book, and you will not regret it.

Oh, and for my moment of thankfulness today, I snapped a picture of Norah just now so you could all see how sweet she is. She's taking her morning nap on the mattress here in our "cage" in the office, and she is so precious to watch there sleeping while I work!



Sunday, November 15, 2009

Well, so much for that idea!

It just goes to show you that the Bible is always right. Case in point: Ecclesiastes 1:9 - "What has been will be again, what has been done will be done again; there is nothing new under the sun."

Here is the logo that I made *FROM SCRATCH, people, to shop out as a possible idea for the soon-to-be-launched, all-new (ha) hudsonphotos.com.





Well, I was feeling pretty happy with myself. We had designed it this way because photography is all about beauty and great light, and so are chandeliers. I wanted something that nobody else had (again, ha!), so I started from scratch and built the chandelier myself in Photoshop around a custom H that I had created. The reviews were mixed in our survey (thanks for your honesty, everyone!), but I was still feeling pretty dang proud of myself. Then on Saturday, we ended up dropping by the NWA Boutique Show at the Springdale Holiday Inn and Convention Center. I was blissfully wandering around, appreciating everyone's amazing (if occasionally overpriced) creative endeavors, when WHAM. Just like that, this burst my bubble:





Their chandelier logo was plastered all over their booth on giant signs. I should have taken a picture, but you can use your imagination. *sigh

I guess there really isn't anything new under the sun. So now I'm back to the drawing board. Suggestions welcome! Thanks everybody! : )

Thursday, November 12, 2009

New Logo Survey!

So back to the fun of coming up with our new logo! We have a certain "look" we're going for with it, and I would love to get some objective feedback on how you would describe what we have so far. This will help me see if we are heading in the right direction with the design!

If you have a spare minute to take our quick, anonymous survey or to just leave me a comment with your thoughts, I would greatly appreciate it! Any feedback is welcome, and if you have something negative to say about it but don't want to offend anybody, feel free to leave an anonymous comment letting us know or to let us know in the survey. Honesty is the only way we'll arrive at something really good here!

Here goes!

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So go for it... What does this logo say to you? What words would you use to describe it? How does it make you feel, and if you saw this on a photographer's work, what would it make you think about them and their style? Click on the logo above, or click here to take our quick, anonymous 10-question survey. We want to know what you think!


***UPDATE!***
The survey is now closed, given the blog post you see above this one. Thanks so much for your honest input everyone! You guys are awesome!

Logo Evolution

Evolution is a natural part of branding and running a business. Times change, people change, and if you don't change along with them and keep yourself fresh and vibrant, you will likely be left in the dust! One way that it is pretty easy to track the changing face of a business over time is by looking at its logo. Some companies seldom tweak their logo, having instead found one so classic, enduring and effective that the same logo they had 50 years ago is still just as relevant and striking today. For example, here is Coca Cola's logo in 1886:




...And here is the Coca Cola logo today:




Other companies keep some of the same elements of their logos, but make slight changes over time, like Coppertone.
Then:



Now:



Still others continue to have great success despite bearing little or no resemblance to their original marketing materials.

You can see some examples here:




Apparently we seem to fall into the category of companies who change their logo... a lot! Perhaps too much. We have also somehow ended up diversifying ourselves to the point that we have so many brands we are working under that it is very confusing! Here is the evolution of the Hudson Photography family of logos. It only goes back as far as 2004 because I am too lazy to go down to the garage and dig through boxes to find print versions of our older logos! : )





See? LOTS OF LOGOS. So to remedy this, we've decided to do our best to consolidate our logo down into one, hopefully one that will serve us well enough that we can actually stick with it for a little while. Ever since Jason and I started talking about coming up with a new logo, I have been saturating my brain with information about design, branding, colors, fonts, layout and everything else related to how a company presents itself to the world. The more I read up on it, and the more I looked around, the more I noticed that logos are EVERYWHERE!

Once I became aware of this, it seems like everywhere I go I am mentally filing logos away as effective or ineffective. I was surprised once I learned more about the elements of good logo design to discover how many products in my everyday life are putting the elements of good logo design to work to represent their brand. Here are a few of my favorite logos that I ran across while researching. These are not necessarily what we're going for, but I thought these worked exceptionally well for the products they are affiliated with.





It should hopefully go without saying, but just to cover my behind, let me be VERY CLEAR that all of the logos pictured here are copyrighted by their owners and the sole property of the companies which they represent. My goal in looking at them is not to in any way duplicate them or pull ideas from them, but actually quite the opposite. We have looked at every photographer's logo we could get our hands on in an effort to make sure that ours can not in any way be construed as copying anyone! Also it is just interesting to see all of the different, creative things that people can come up with using essentially the same process and materials. That said, here is a selection of other wedding professionals' logos that are featured on "The It List" on the Southern Weddings blog. Click on over there if you want to check out the awesome websites of some of the best wedding people in the business! Here is a selection of their logos:






Next up... Our logo!

Wednesday, November 11, 2009

Thankful.

Following in the footsteps of assorted friends and family members on Facebook this week, I have decided to take this month as an opportunity to be extra thankful for all the blessings in my life! I would like to say that I will be making a blog post every day with something that I am thankful for, but since one of the things on that list is my frantically busy schedule (better busy than bored!), that is highly highly unlikely to happen. So I'll just be thankful in random spurts instead! : )

Today on Facebook, I said I was thankful for decongestant, fuzzy baby hair and peaceful fall afternoons. I would like to add to that list a few other things that brightened my day today:

1. Sisters who send over yummy surprise homemade pumpkin pie.
2. My Boppy (which is the only reason I am able to be typing this right now as I nurse the baby!)
3. Questions about the meaning of life from inquisitive 6-year-olds
4. The RAW editor in Photoshop
5. Little girls who refuse to believe that caterpillars are dead, preferring instead to imagine that they are just getting ready to spin their cocoon. (Poor caterpillar!)
6. Mini tupperware containers
7. Diet Mt. Dew
8. Brothers-in-law who come over to help assemble furniture at all hours of the day and night.
9. Brides who choose us to photograph their weddings, and husbands who work REALLY hard to make sure those brides stay happy!
10. My comfy, cozy pillowtop bed that I am about to fall into, and the squishy down comforter I get to sleep under every night.

It feels a little goofy to make lists like these, but it really is nice to stop every now and then and appreciate how lucky we all are and how much we have to be thankful for. Now good night! : )